allows you to monitor mentions of your competitors across the web and social media . Use it to track competitors ’ online presence and public perception .
Step 6 : Use the Data You Gather to Create or Tweak Your Firm ’ s Marketing Efforts
• Be data driven rather than simply data cognizant . Understanding what your competition is doing and why , should give you powerful insights into what your firm should be doing or not doing . Use the data you gather to inspire your Marketing team with fresh ideas they can build on . Take what you ’ ve learned from the data analysis to your Marketing team , whether in-house or outsourced . Think of ways you can improve upon what your competitors are doing . Building on a good idea someone else had is not theft . Used wisely , Competitive Intelligence can be one of your firm ’ s best safeguards against marketing failures .
Conclusion :
Marketing intelligence is crucial for law firms aiming to stay competitive and informed about industry trends . But don ’ t allow yourself to get intimidated ! By taking the time to understand your competitive landscape , you and your team can use marketing intelligence to make strategic decisions that will enhance your market presence — leading to exponential growth for your law firm !
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