DOWNTOBUSINESS
DOWNTOBUSINESS
HOW MARKETING INTELLIGENCE CAN UNLOCK YOUR SUCCESS : A GUIDE FOR LAW FIRMS
By Ken Hardison
Our current digital landscape allows us access to more information on our competitors than ever before — which is why executing marketing intelligence on competitors has become an essential strategy for law firms who understand how to leverage this data . Although you shouldn ’ t be consumed with what your rivals are doing , you need to use your competitors as a source for inspiration and strategy , when warranted . Your closest adversary could also be a gold mine of potential clients ’ data and a key forecaster of consumer trends .
And you need not worry ; You don ’ t have to conduct any mainframe hacking or violate moral or ethical codes in order to access this valuable information . There is enough public information out there for you to sift through by legal and ethical means .
18 x The Trial Lawyer