• Using video as a key content differentiator .
Repeating or repackaging existing information from other sources instead of producing original articles , blog posts , videos , or other content can hurt your search rankings . Producing original content that informs and is compelling shows Google that you are an authoritative source .
Moving from its earlier keyword focus , Google continues to shift its ranking focus to user intent , or how well your content matches the intent of a user ’ s search query .
The search results page for Google is evolving . A growing list of sponsored ads and search features , including local services ads ( LSAs ), Google Ads , the Map Pack , and Knowledge panel , as well as other elements , are moving standard organic results below the fold .
Public Relations Trends That Affect Legal Marketing
Contributed content rises in importance as newsrooms shrink , which increases the opportunity to produce content that could be seen and consumed by a large and relevant audience . Creating and contributing print articles , videos , and interviews are just a few of the many ways in which you might provide media with content that they can use .
Exclusive stories are highly coveted and require exceptional storytelling ability . Law firms might be able to help provide personalized examples of people affected by various legal matters . They also could help to provide insight into the underlying factors that are driving mass torts or recurring single-event litigations .
Media outlets should be especially receptive to content that provides in-person interviews , in-depth features , and profile stories .
Online or digital PR coverage also has tremendous value . Mentions in digital media or online publications not only provide additional exposure and awareness of your firm but also lead to authoritative backlinks that boost your rankings on Google .
Social media will remain one of the fastest ways for expert sources to reach media . Social media content can also be an effective means to reach potential clients . To reach different audiences , create content for a mix of social media platforms while personalizing content for specific audiences .
Maintaining active social media accounts can be a challenge for law firms . Our PR division , Consumer Attorney Public Relations , also offers social media management . In addition to content creation , our programs include strategy sessions , follower engagement , social media posts , and relevant news article sharing . Our team can also perform an audit of your social media channels , as well as your competitors .
Another trend that continues is localized PR , which can help you position yourself as an authority in your local or regional market through media outreach and events . Consumer Attorney Public Relations has seen great results with localized PR , including successful media outreach in markets from coast to coast , including Los Angeles , Orange County ( California ), San Diego , the Bay Area , Long Island , Atlanta , Pensacola , Milwaukee , and Detroit .
SEO & PR : Where The Rubber Hits The Road
Including the complementary approaches of SEO and public relations in your marketing program will continue to be an extremely effective strategy in 2023 . The goals of both SEO and public relations include positioning your firm as authoritative .
Online media coverage from PR efforts provides opportunities for valuable quality backlinks , which are critical to boosting your organic search rankings .
Another way SEO and PR work together is by creating quality content , which can also boost search rankings . Remember , creating fresh , new content is essential to Google rankings . A collaborative approach to content across channels can increase your search rankings and your exposure .
As part of your overall marketing strategy , effective SEO and PR place your firm in front of more prospective clients who may require your services .
Experience And Expertise Make Marketing More Effective
Consumer Attorney Marketing Group provides a full range of legal marketing services that always account for current and emerging trends in respective markets and nationally . We closely monitor trends and apply them to legal marketing to stay ahead of the curve while providing our customers with the best possible ROI and , most importantly , more clients .
In addition to offering the full spectrum of offline and digital marketing , including SEO , CAMG ’ s divisions include Consumer Attorney Public Relations , as well as intake / call center services , contract processing , and medical records retrieval and review . All services are available bundled or à la carte .
Effective legal marketing involves lots of moving pieces , including offline and online approaches that help you reach potential clients and get the best return from your investment . Planning and implementation require experience , know-how , and skill . The team at Consumer Attorney Marketing Group is happy to help you put all of these pieces together to get you the highest probability of success for your local and national campaigns .
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