The end of Q4 holiday spending will broaden the availability of time / dayparts and will cause a reduction in rates .
During the new year , the greatest competition for advertising time , space , and slots will be from automotive , tourism , and sports betting providers .
Automotive Advertising Could Impact Print Media Availability And Costs
Automakers have struggled to complete the production of many popular makes and models due to recent supply chain disruptions . A shortage of computer chips particularly proved troublesome but is easing .
Greater availability of parts and computer chips enables auto manufacturers to ramp up production . Car dealerships are expecting significant surges in new-car deliveries for 2023 . Those dealerships traditionally use print media along with short-form TV and radio advertising .
We expect increased competition from auto dealers for local and regional advertising that will affect the availability and cost of ad space in print media .
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