LOCAL MARKETING TRENDS
While the Designated Market Areas ( DMAs ) listed below are just a handful of many metropolitan areas across the nation , they help to show some of the driving forces behind competition and cost for local marketing opportunities .
Chicago
• Sports betting and tourism dominate spending .
• The Automotive sector should increase advertising .
• Feb . 12 mayoral election will compete for advertising in 1 st quarter .
Kansas City
• Sports betting has emerged as a significant advertiser .
• Healthcare , home services , and legal marketing will compete for ad space .
• Automotive advertising is expected to rise significantly .
New York
• The market should stay steady with only political spending down in 2023 .
• Strong spending by sports betting providers .
• Slight increase in automotive advertising .
Charleston , WV
• Legal marketing spending to increase by about 10 percent .
• Sportsbook spending also is expected to rise by about 10 percent .
• The gubernatorial election and other races will compete for advertising space .
Traditional Media Marketing Trends For 2023
The end of significant spending for several sectors in the fourth quarter of 2022 offers opportunities for better value and reach during the first quarter of 2023 . These changes will impact national and local short-form TV ( under two minutes ), as well as radio .
The end of Medicare open enrollment will open more availability in the general market . The conclusion of midterm election spending will allow rates to stabilize and reduce advertising costs for the first quarter . Some cities and locales will have important mayoral races and other elections on the ballot in 2023 , but most markets should see reduced demand for advertising from office-seekers .
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