The Trial Lawyer Winter 2022 | Page 18

DOWNTOBUSINESS
DOWNTOBUSINESS

DON ’ T LET YOUR EGO STAND IN FRONT OF YOUR POCKETBOOK

By Harlan Schillinger
Most lawyers focus on one number : what ’ s in their wallet . But any modern legal practice is well advised to consider a more valuable metric : one that measures accountability , not just revenue .
Egos stand in the way of many things in life . But in the legal profession , arrogance can make a mess of even the best business practices . When we are blinded by our egos , we ’ re looking out only for ourselves , not the big-picture health of our firm or individual practice .
The solution ? Face your ego . Then turn your back on it for a more fruitful future .
Sure , you may be the smartest person in the room when it comes to how to prepare a legal defense , but you ’ re probably not a guru on legal marketing , too . We can ’ t possibly know everything , and the sooner we let this misguided belief go , the faster we can learn to rely on and trust a community of equally smart people who are experts in the things we ’ re not , including the ever-important aspects