The infomercial format has proven to be quite effective for marketing mass tort and single-event litigations .
Per-minute costs for long-form infomercials are expected to remain lower than short-form ads . Long-form costs are not subject to the same market conditions as short-form costs .
Emerging Paid Digital Media Trends For 2023
Google and Facebook will remain the bread and butter of paid digital media campaigns . Approximately 70 percent of users visit at least one social media outlet per month . Additional platforms are viable options for paid social , including Twitter , LinkedIn , and Pinterest .
The digital industry continues to move away from thirdparty cookies . Although Google has postponed its third-party cookie depreciation until 2024 , it ’ s important to develop a digital transformation strategy that prioritizes first-party data and contextualized advertising .
In step with general consumer behavior , providing a mobile-focused user experience for digital ads will play a greater role in driving response .
Consumer Attorney Marketing Group addresses increasing digital costs as a result of increased competition in the industry by embracing the power of offline conversions , which can exponentially increase the efficacy of an overall paid digital strategy . Leveraging the best practices of our call center and contract processing divisions can help you convert intakes into signed cases .
Email campaigns , done right , can also be a successful component of a digital program , providing a strong return on investment . However , the key to a successful email program is to generate leads into an email funnel and to develop strong content to nurture those leads .
Netflix and Google provide additional opportunities for digital advertising . The streaming service Netflix rolled out a lower-priced basic tier with ads in early November 2022 . And with an increasing number of users using voice technology , Google has introduced Google voice search ads .
SEO Trends For The New Year
Anticipated Effect On Legal Marketing
Less competition from other sectors and lower rates translate to greater opportunities to deliver consistent , effective messaging through short-form commercials , which run two minutes or less .
The media landscape is also favorable for long-form infomercials . Consumer Attorney Marketing Group is the only agency that produces legal infomercials . This format provides close to thirty minutes to inform , engender trust , and motivate response . A five-minute infomercial is also available .
Law firms continue to rely on search engine optimization ( SEO ) to promote legal services in respective market areas . Google continues to dominate search market share .
Throughout 2022 , Google consistently ran updates in algorithms and criteria used for search rankings . Instead of focusing on recovery from an unexpected update , it ’ s important to pre-emptively focus on best practices . These include :
• Developing new content instead of aggregating content from other sources . Google has made it clear that they intend to rank websites showcasing proprietary sources of information . What can your firm add to the conversation ?
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