GEN Z
( Ages 13-28)
Cord Cutters
Gen Z doesn’ t know a world without the internet. They skip the cable box entirely, and they’ re highly attuned to when they’ re being marketed to. Authenticity is everything. They’ re not looking for lawyers in print ads— they’ re searching TikTok, YouTube, and Instagram for relatable, trustworthy content.
Preferred Media Channels:
• Short-Form Video: TikTok, YouTube Shorts, Instagram Reels.
• CTV & Smart Devices: Streaming on multiple screens.
• User-Generated Content: Authentic, not overly polished.
• Text & DM Communication: Email feels outdated.
How to Reach Them:
• Invest in short-form video campaigns that educate and entertain.
• Use influencers or real clients to tell authentic stories.
• Prioritize frictionless contact: chatbots, text messaging, video consults.
• Focus on authenticity— Gen Z can sniff out inauthentic ads instantly.
For Gen Z, the key isn’ t just visibility. It’ s relatability. If they don’ t feel like you“ get” them, they’ ll scroll right past.
18 x The A-List