ATIONAL
TEGY: creen
By Tammy Kehe, President / Owner Network Affiliates
For decades, law firm advertising was fairly straightforward: invest in TV, select some billboards, and maybe sprinkle in some radio. That strategy worked because audiences were unified. Everyone consumed the same media, at the same time, on the same channels.
But times have changed. Media consumption today is vast and fragmented, and not just by platform, but by generation. The 70-year-old watching local news at 6 p. m. is not consuming content the same way as the 25-year-old scrolling social media, so if your law firm isn’ t embracing and leveraging the vast media options, you’ re missing the majority of your market.
The future of legal marketing isn’ t about choosing one channel over another. It’ s about building multi-generational media strategies that reach Boomers, Gen X, Millennials, and Gen Z where they actually spend their time. Whether it’ s via billboards or targeted binge-watchers, you need to reach them all!
Here’ s what you need to know about capturing every generation of potential clients.
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