Television has expanded from broadcast , cable , and satellite , to streaming via apps and publishers . The Internet has morphed from websites to incorporate Google My Business profiles , PPC , LSAs , reviews and social media . Radio has evolved from terrestrial to satellite to streaming audio .
The marketing landscape as we know it is now even more complex , and everchanging and evolving . Does that mean traditional forms of media are any less effective ? No . But what it does mean , is there is an abundance of opportunity for firms who embrace this changing and vast landscape and find their way into effectively reaching and resonating with new audiences More content is being consumed today than ever before . Media is not dying by any stretch of the imagination . It is collectively multiplying , and it ’ s exciting and it ’ s engaging and it ’ s entertaining !
The phrase “ television is dead ,” is one smattered across headlines and out of the lips of edgy marketers , grasping for shock and trading tried and true methods , for emerging innovations .
But the reality is , this conversation is not the “ either , or ” scenario that most make it out to be . It is both .
Media consumption has been on the rise since the Global Pandemic and shows no signs of stopping . People are consuming media in massive quantities , an average of 8 + hours daily .
Though where they spend their time may look different compared to previous decades . There are inherent generational divides of how people spend their timeconsuming media . Boomers and Gen-Xers appreciate traditional forms ; Millennials love podcasts and Gen-Z can barely be pried away from TikTok . But media is still media . How you deploy effective strategies to reach and meet all audiences is the only thing that is changing . This is indicative not only of a changing media landscape , but a changing generational one as well . Throw emerging technologies into the mix and it is a cataclysmic shift in marketing . But , while it may look different , is it really any different from the 70s ? The 80s or the early 90s ? Is it ?
It is truly a choice to be at the onset of innovation and opportunity , or to remain content with the status quo . We cannot drive demand for legal services , we cannot create more cases in a market , or lessen the competition stealing market share , and we cannot drown out the insurance industry spending billions to be your “ friend ” in every single medium possible .
60 x The A-List