In 1980 , there were 28 cable program networks , a figure that more than doubled by the end of the decade . CNN launched in 1980 and was the first network to provide 24-hour news coverage and the first dedicated news channel in the US . More channels , more media consumption , more programming .
Enter the early ‘ 90s where the marketing world was yet again turned on its head with the Internet and the introduction of websites for businesses . Queue another round of resistance as the legal industry bucked and fought against the concept of embracing this whole “ Internet ” thing , thinking it was merely a fad . But those who were quick to adapt , to test and to defy what previous marketing standards had been , reaped the rewards , in what inevitably became fundamental to reaching and servicing clients .
Now we are yet again on the precipice of change within the industry , as the media landscape becomes even more “ endless ” with varying tactics to deploy effective and holistic marketing strategies .
58 x The A-List