The Trial Lawyer - The A-List 2024 | Page 44

Local Service Ads ( LSAs ) are a new type of search engine ad that appears at the very top of search results , even above the Google Maps section and the pay-per-click ( PPC ) ads . As a result , they are highly visible to potential clients . Many users are familiar with the Google Guaranteed badge available to home service companies such as plumbers and air conditioning and HVAC services , they see the Google Screened Check mark and they know your law firm has been vetted and approved by Google .
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