A search on Google can tell you a lot about a law firm ’ s popularity . Search engines are a common starting point in a client ’ s journey to seeking and retaining legal services , and a valuable source of traffic to your website - especially branded search traffic .

In its latest industry report , law firm SEO and digital marketing agency Hennessey Digital revealed the 25 mostrecognized personal injury law firms in the United States and the five most-recognized firms in 50 of the country ’ s largest cities . The research is based on the estimated number of monthly visitors to a law firm ’ s website by people who

search online for the business specifically by name - known in the online world as ‘ branded search traffic .’

The law firms that top these lists are finding success in building their brands in consumers ’ minds . Every branded search means that a consumer is specifically looking for that firm online ,

suggesting that the firm ’ s cross-channel marketing and brand-building efforts are paying off .

From New York to Los Angeles and Detroit to Dallas , here ’ s a look at law firms dominating branded search .

Morgan & Morgan

266,500

Mike Morse Law Firm

10,600

Ben Crump

53,200

Lerner & Rowe

10,500

Franklin Azar

42,500

Rubenstein Law

10,300

Morris Bart

33,900

Simmons & Fletcher

9,600

Kenneth Nugent

32,900

Alexander Shunnarah

9,600

Jim Adler

24,200

Dimopoulos Injury Law

8,600

Farah and Farah

22,400

Malman Law

8,000

Thomas J . Henry Law

Los Defensores

Dan Newlin

Dolan Law Firm

The Sam Bernstein Law Firm

22,000 18,100 17,900 12,700

11,100

Jacoby & Meyers The Barnes Firm Gordon McKernan La Liga Defensora John Foy

7,800 7.700 7.500 7.300 7,300

Sweet James

11,000