AI AND INSTITUTIONAL

CAPITAL: HOW THE PERSONAL INJURY PROFESSION IS BEING DISRUPTED— AND WHAT LAW FIRM OWNERS MUST DO NEXT

By Ken Hardison

For decades, the personal injury profession has rewarded great lawyers who worked hard, built strong reputations, and out-hustled their competitors. Marketing mattered, relationships mattered, and results mattered. If you did good work and stayed visible in your market, you could build a very successful practice. That model is no longer enough.

Today, personal injury law sits at the intersection of two powerful forces that are reshaping the profession faster than most firm owners realize: artificial intelligence and institutional capital. Each of these forces alone would be disruptive. Together, they are redefining how PI firms grow, compete, and ultimately get valued.

12 The Trial Lawyer