DOWNTO BUSINESS
DOWNTO BUSINESS
AMERICA FOR SALE
By Zachary Winkler
Every summer, American brands roll out the stars and stripes like it’ s a new product line. Familiar brands re-style their signature products in red-white-and-blue, star-spangled forms, trading on seasonal trends and the persistent popularity of the Fourth of July holiday. This year, over 86 percent of Americans reported plans to celebrate Independence Day, with nearly one-third of Americans reporting they planned to buy special edition items or other patriotic merchandise. While some companies include charitable tie-ins or other justifications in
20 The Trial Lawyer