Possibilities are virtually endless in today ’ s digital age .
Think about how you can increase your grass roots efforts to reach this specific demographic . For example , if you are seeking to sign more traumatic brain injury cases , then consider joining your local grammatic brain injury group . Give talks on how to deal with Medicare / Medicaid . Promote all your community efforts online as well .
Be strategic in forming referral relationships with individuals in your community with whom these specific demographic deals with . If you want to sign more dog bite cases , then get to know the local animal control officers . If you want more motorcycle cases , start establishing relationships with local Biker groups and provide great swag to them . Sponsor their next charity Ride . As with digital marketing , the possibilities for increasing your community presence are countless once you first identify your target audience .
5 . Create a Niche and Anoint Yourself as the Expert : Sometimes it ’ s easier better to be a big fish in a small pond than a small fish in a big pond . If your firm ’ s market is glutted with law firms advertising and marketing as the trucking accident expert then you may want to look for an alternative niche without as much competition . Then set about becoming the expert in that particular niched area , as long as you are competent in that area of the law .
6 . Develop a New Practice Area : If you haven ’ t been able to identify a particularly lucrative area of past cases , of if you are itching to break into a new niche that will produce large verdicts and settlements , then don ’ t shy away from building a new practice area . If you aren ’ t ’ willing to get up to speed in this specialty , then hire a lateral attorney who already possess the requisite knowledge and expertise and set about shaping an aggressive and targeted marketing plan for this new practice area .
If you want to build your law practice and sign more big cases , then do it ! Take stock of your prior cases , do your homework , and then set about crafting a strong marketing plan designed specifically to sign more lucrative cases . It doesn ’ t have to be a matter of chance . You have the ability to target a specific demographic and grow a particular area of your law . There ’ s never been a better time to do so than today . Digital Marketing opportunities abound , as well as Grass Roots Marketing . It starts with understanding who you want to reach , and with what messaging . Once you identify the target , you will be able to craft a strong strategic Marketing Plan that culminates in more big cases .