DOWNT0BUSINESS
By Ken Hardison
START REELING IN MORE BIG FISH . How to Sign MORE BIG PERSONAL INJURY CASES
I ’ m often asked , “ How can I get more big personal injury cases ?” That ’ s every lawyer ’ s dream , isn ’ t it ? More of the lucrative multi-million-dollar verdict cases that make the headlines and can secure a firm ’ s financial future and solidify one ’ s reputation in the industry . Reeling in these cases may seem to be simply a matter of chance or luck . However , more often than not , signing large cases is about having the right messaging at the right place and the right time that resonates with the injured party or their family . Oftentimes , these cases come into your doors as a direct result of a referral by family or friends that you successfully represented in the past .
Here are some strategies you can implement to increase your ability to sign more of these lucrative , sought-after big cases :
1 . First step : Pass the “ my mother ” test : Before you embark on any marketing strategies to land more big cases , your first matter of business is to make sure your house
14 x The Trial Lawyer