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is a spin out from Bluebell Partners , an investment advisory business set up by the same pair in 2014 . According to the firm ’ s rather aesthetic website – donned with an ever-rolling video of gently crashing waves - Bluebell champions a unique ESG approach , whereby it invests in businesses and seeks to increase shareholder value through “ constructive engagement ”.
“ Being involved in this type of investing , we genuinely add value to financial markets . We typically engage with the company on a constructive basis first , before going public ,” adds Papanichola .
“ The fundamental philosophy of activist investing isn ’ t to go in like a bull in a china shop trying to smash down rock-solid doors . We tend to push on doors which are slightly ajar . You have to always accept and have the humility to say we will be wrong , but we want to be right many multiples of the times that were wrong .” The firm found itself in the press recently thanks to its involvement with BP , coming under fire from those who suggested its discouragement of the oil and gas company ’ s involvement in renewables was driven by anti-netzero intentions . A suggestion which head of trading Papanichola fervently denies . “ The reality is that in this investment case involving renewables they have is actually dilutive to the core business , as they don ’ t have the
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