The TRADE 61 - Q3 2019 | Page 62

[ X X X X X X X X X X ] desktop real-estate. Expert user interface developers were brought in by BNP Paribas to examine the Cortex platform and map out the user’s journey to identify where that workflow can be streamlined or simplified. Simultaneously on the client side, firms are upgrading or imple- menting digital infrastructures to automate their own workflow, so BNP Paribas says it is imperative that Cortex LIVE can be integrated within the whole FX ecosystem and with client workflows. In order to achieve this, BNP Paribas teamed up with financial markets operating systems specialist and industry disruptor, OpenFin. “Cortex Live is the first external platform that BNP Paribas has put on OpenFin, but the bank has been a supporter of OpenFin in terms of internal use cases for many years,” explains Adam Toms, CEO of OpenFin. “With the development of the new platform, BNP Paribas adopted some of the best compo- nents that OpenFin has to offer, including the FDC3 interoperabil- ity standards and user experience. It is a big step forward and, frankly, any organisation moving forward with interoperability is going to be market leading vendor.” “It’s encouraging to see, given my background and that FX has his- torically been an asset class with a lower level of transparency, that BNP Paribas have made a real push with transparency, with real-time TCA and in-depth venue analysis. That is a powerful differentiation.” Onboarding clients, particu- larly the more traditional asset managers, to a new platform can be a headache in terms of legal paperwork and getting the system onto client desktops. To address this, BNP Paribas has ensured that the Cortex LIVE platform is ac- cessible and downloadable via the 62 // TheTrade // Fall 2019 app store on Bloomberg, which means that clients can download the platform within the Bloomberg ecosys- tem without having to go through a major integration process. For those that often struggle to keep track of usernames and passwords, Cortex LIVE clients will not even have to log in, as Bloomberg is able to authenticate a client’s system for easy access. “Cortex LIVE being available via Bloomberg removes that integration barrier, and that’s why we expect the adoption rate of clients consuming Cortex LIVE to be significant,” says Nick Hamilton, head of EMEA eFX sales at BNP Paribas. “It streamlines and simplifies workflow. Clients just have to download the platform from the Bloomberg app store and they’ll have access to all of the enriched functionality.” Future-proofing With the OpenFin integration, BNP Paribas claims it is ‘future-proofing’ the new platform and, eventually, systems on the client side will be able to communicate with BNP Paribas’ digital trading assistant, ALiX, “Cortex LIVE being available via Bloomberg removes that integration barrier, and that’s why we expect the adoption rate of clients consuming Cortex LIVE to be significant.” NICK HAMILTON, BNP PARIBAS to create a fully automated and integrated trading platform. Although the FX industry is not quite at this stage yet technologically speaking, BNP Paribas has laid the foundations to take ALiX and Cortex LIVE a step further. In the early days, ALiX will be fed with basic re- sponses, but the machine will self-learn and be able to respond, building a rapport with the client as they ask the digital trading assistant more questions. As ALiX is given more data its intelligence will grow and broaden its remit from guiding clients not just through their FX algo trading execution, but for all FX activities. “The vision is that we will broaden the ALiX con- cept as a holistic solution across the FX execution environment for all of your activities as a user on Cortex,” says Joe Nash, digital FX chief operating officer at BNP Paribas. “Then it becomes more than the execution control point for the algo business, it will be a digital trading assistant for everything you’re doing in the FX space. Pushing content, trade ideas,