The TRADE 57 | Page 49

[ I N with a plethora of more glamorous options. New FinTech startups, emerging digital asset ventures and challenger banks – not to mention the “GAFA” quartet that hoover up young talent – have all put tech- nology at the core of their financial offering and lure graduates with a more exciting career path than a traditional bank could, although many institutions have attempted to tap into this with a softer ap- proach and tailored environments built for this demographic. But it’s not just the younger generation or the often-vilified mil- lennials that are being lured to the burgeoning, non-traditional bank- ing ranks. Alongside headlines of senior departures at major banks, you will often now see the words ‘FinTech’, ‘startup’ or ‘crypto’. It is well-known to most in the industry that their jobs are often at risk of cost-cutting programmes while the job itself can often be demanding, so a starring role working with, or even establishing, a startup developing new technologies will be quite enticing. “Bankers have been hammered for the past decade in the press, which creates an emotional neg- ativity we carry around with us,” Spartan Executive’s Rolfe says. “It can be extremely enticing for somebody working at a tier one institution to join a company that is claiming to be at the forefront of the industry or technology, with an overall positive, forward-thinking message. “Shifting from being battered every day with limited team mates and resources to a smaller company, that in many cases offer a guaranteed settling in period, can be difficult to argue against.” Furthermore, for those deco- D E P T H | TA L E N T ] “With a lack of fresh talent coming into the industry, it’s very possible we will see a big shortage in talent in the years to come.” MICHAEL HORAN, HEAD OF TRADING, PERSHING rated veterans that boast pedigree CVs that contain distinguished service records over many years with the biggest names in the industry, the value of moving between similar competitors may not hold much of an allure. In many ways, these institutions possess very similar cultures, and for those in the autumn years of their careers, there may not be as much incentive to swap one side for another. It’s often the case that personnel from the largest in- vestment banks will move to a smaller firm. Technol- ogy vendors, or those developing artificial intelligence for trading operations, want someone with the knowl- edge and experience that comes with a traditional banking background. Pershing’s Horan warns that a talent shortage is on the horizon and larger players must act now to ensure they don’t get left behind with staff that aren’t able to adapt to the new environment around them. “The writing is on the wall for many who read headlines about major cuts in trading businesses at investment banks,” he says. “And there are not as many graduates looking to come into the industry as there once was, which will have a big impact years down the line. “As banks continue to deploy new technologies and cut costs, with a lack of fresh talent coming into the industry, it’s very possible we will see a big shortage in talent in the years to come. Banks need to start thinking about this now, and they must adapt because eventually the entire workforce will be replaced.” Traditional banks now find themselves at the edge of a new battlefield then, with the threat of increas- ing costs, declining revenues and shrinking margins, while competitors that have taken the initiative are growing in size and power. This, in turn, may mean more redundancies and senior people forced out of the market – such as the situation currently playing out at Deutsche Bank – and when combined with a fiercer fight for graduates, an awareness of the severe lack of talent will eventually be realised. At that stage, it will become less about the battle for talent, and more about just how bad the rout will turn out to be. Issue 57 // TheTradeNews.com // 49