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[ M A R K E T A N A LY S I S the buy-side perspective the ad- vantage is getting access to a whole new pool of liquidity with minimal administrative fuss. “A key advantage is that these clients can access Tullett Prebon and ICAP liquidity pools without having to directly on-board with us,” says Perkins. “From a sponsoring dealer perspective, they are able to generate revenue via fees for this service whilst also maintaining a relationship with their buy-side clients”. The model, which is already well accepted in the equity markets, is initially focused on credit but with the aim of moving to other types of fixed income instruments in future. There is no doubt that buy-siders are hunting new pools of liquidity right now and this needs to be an option. “Broadly speaking, buy-side flow has consolidated around a smaller group of liquidity providers,” says 56 TheTrade Spring 2017 | I N T E R D E A L E R B R O K E R S ] iSAM has been a slow burner. Perkins says that the company has been in talks with a number of potential sponsoring dealers—yet while the feedback has been posi- tive, none are as yet live. So why the hold up? The main one is obvious—profit. Mindful of their shrinking mar- ket making revenues, dealers have more of “In the big picture, fewer a vested interest than ever to preserve the liquidity providers status quo. Keeping creates anxiety for the control over liquidity pools unavailable buy-side.” to the buy-side is a BILLY HULT, PRESIDENT, TRADEWEB. competitive advantage that no large dealer wants to lose. “While sponsored access makes sense but dealers will In general terms, the move is a only give up clients under the most further step in a trend that has forcible of issues,” says Perrotta. been gaining momentum over In truth, many smaller dealers the past few years. Two years who have already seen their market ago BlackRock announced that it making businesses trimmed in the had started trading in interdealer venues—a move that caused ripples last few years have started to adopt an agency model in the fixed in- of anguish among dealers up and come world, matching off positions down the street but attested to for their buy-side clients with no the growing confidence among warehousing of risk—which, in ef- buy-siders to sidestep the interme- fect, is very close to the sponsored diaries on whom they have been so agent model. reliant in the past. “Dealers understand the rationale “The cat is out of the bag,” says for taking a model, which is very Anthony Perrotta, chief executive, mature in the equity world, and TABB Group. “Speaking to the moving into fixed income,” says largest 50 asset managers, 10% of Ted Bragg, managing director of them are very open-minded about fixed income initiatives at TP ICAP. talking to all registered intermedi- “They have reservations about aries. Everyone is of the frame of mind that they want to get liquidity sponsorship as their potential to make revenues may be reduced. On where they can.” The move to IDBs by the buy-side the flip-side they all admit that a larger percentage of their trans- would seem to be an inevitability. actions are being executed in a And yet, despite positive conver- riskless fashion.” sations, the reality is that ICAP’s Billy Hult, president of Tradeweb. “In the big picture, fewer liquidity providers creates anxiety for the buy-side. So the push is to provide multiple channels of access to poten- tially reach other sources of liquidity to see if this helps broaden the bench of real liquidity providers.”