The TRADE 51 | Page 25

[ I N - D E P T H in films like Oliver Stone’s ‘Wall Street’. With this in mind, it’s easy to see how female professionals could opt for a different industry when embarking on their career path. This culture has not quite been eliminated from the financial sector, according to some female buy-siders, but it is clear firms are trying to stamp this out. Alpha male culture “Having worked on the sell-side in the 90s I’ve experienced the alpha male culture at its worst. It was definitely a lot more challenging for women back then… There is | W O M E N still an alpha male culture in some parts of the industry and whilst they shouldn’t try to mimic those behaviours, it is really important that women are confident in their ability and views,” Drummond explains. Despite the challenges, women on the buy-side are optimistic for the future and see initiatives asset management firms are putting into place as being able to lure more women into the industry. Victoria Kelly, head of European trading at Fidelity Investments, explains “as females and minori- ties move up in organisations, we I N T R A D I N G ] have seen recruitment diversify outside of traditional avenues and stereotypes, allowing for new hirers to come from a variety of backgrounds and experiences. “As the workplace becomes more flexible and barriers are broken down, I think that anyone can find a role within the industry that suits their ambitions throughout the lifecycle of their career.” At Aberdeen Asset Management, a support programme was estab- lished to help employees who have taken career breaks of two or more years. It aims to mentor, coach and support those coming back to Issue 51 TheTradeNews.com 25