The TRADE 50 | Page 20

[ A D V E R T O R I A L ] HELPING BUY-SIDE FIRMS MEET THEIR TRADING NEEDS UNDER MIFID II The coming year will put intense strain on the buy-side due to MiFID II implementation. Liquidnet’s EMEA CEO, Mark Pumfrey, explains the firm’s focus on helping its members meet their trading needs. I t will come as no surprise that the buy-side’s trading operations will be significantly impacted by the implementation of MiFID II. As a long-term partner to the buy- side we are completely focused on 20 FinTechQ Winter 2016 helping asset managers navigate this change with minimal disrup- tion to their trading. Over the next year, institutions will need to grapple with a number of issues, from how to deal with unbundling, how to get best ex- ecution, how to ensure certainty when trading in the dark, and how to meet regulatory reporting re- quirements, all the while focusing on their main business, generat-