The Theoretical Analysis of the Allocation of Family Control Rights B Oc17 2014 | Page 6

J. Cai, T. Loo Table 3. Test of scale reliability. Construct Factor Item Cronbach’s alpha Image of the nation Agreeableness Friendly, pleasant, open, straightforward, concerned, reassuring, supportive, agreeable, honest, sincere, trustworthy, socially responsible .8141 Enterprise Cool, trendy, young, imaginative, up to date, exciting, innovative, extrovert, daring .7417 Competence Reliable, secure, hardworking, ambitious, achievement-oriented, leading, technical, corporate .6478 Chic Charming, stylish, elegant, prestigious, exclusive, refined, snobby, elitist .6549 Quality Well known for delivering quality education, close affiliations with the business world, strong alumni networks, lots of research and publications, high quality faculties, qualifications that are internationally recognized, high rankings in media surveys, lots of courses to choose from, high standards in selecting students .8010 Support Good accommodation for students, forefront of information and technology, graduates with high success rate in getting jobs, financial aides for students to apply, adequate funding .6393 Affinity with the UK as provider of tertiary education, recommend the UK as provider of tertiary education, satisfaction with the UK as provider of tertiary education .7968 Image of education Attitude towards Affinity with education education Table 4. Constructs, factors and items of the final structural model. Construct Factor Item Image of the nation Enterprise Cool Trendy Innovative Chic Elegant Prestigious Refined Image of education Quality High quality faculties High rankings in media surveys High standards in selecting students Attitude towards education Affinity with education Affinity with the UK as a provider of tertiary education Recommend the UK as a provider of tertiary education to my colleagues and friends Overall satisfaction with the UK as a provider of tertiary education Purchase intention Likelihood of pursuing tertiary education in the UK in the next 5 years Intention to study The final structural model after re-specification is presented in Figure 2. The data fitted the model well (X2(61) = 97.97, p = .002), fit indices (GFI = .967, AGFI = .950, CFI = .963 and TLI = .953, RMSEA = .037, Hoe