The Theoretical Analysis of the Allocation of Family Control Rights B Oc17 2014 | Page 6
J. Cai, T. Loo
Table 3. Test of scale reliability.
Construct
Factor
Item
Cronbach’s
alpha
Image of
the nation
Agreeableness
Friendly, pleasant, open, straightforward, concerned, reassuring,
supportive, agreeable, honest, sincere, trustworthy, socially responsible
.8141
Enterprise
Cool, trendy, young, imaginative, up to date,
exciting, innovative, extrovert, daring
.7417
Competence
Reliable, secure, hardworking, ambitious,
achievement-oriented, leading, technical, corporate
.6478
Chic
Charming, stylish, elegant, prestigious, exclusive, refined, snobby, elitist
.6549
Quality
Well known for delivering quality education, close affiliations with the
business world, strong alumni networks, lots of research and publications,
high quality faculties, qualifications that are internationally recognized,
high rankings in media surveys, lots of courses to choose from,
high standards in selecting students
.8010
Support
Good accommodation for students, forefront of information
and technology, graduates with high success rate in getting jobs,
financial aides for students to apply, adequate funding
.6393
Affinity with the UK as provider of tertiary education,
recommend the UK as provider of tertiary education,
satisfaction with the UK as provider of tertiary education
.7968
Image of
education
Attitude towards Affinity with
education
education
Table 4. Constructs, factors and items of the final structural model.
Construct
Factor
Item
Image of the nation
Enterprise
Cool
Trendy
Innovative
Chic
Elegant
Prestigious
Refined
Image of education
Quality
High quality faculties
High rankings in media surveys
High standards in selecting students
Attitude towards education
Affinity with education
Affinity with the UK as a provider of tertiary education
Recommend the UK as a provider of tertiary
education to my colleagues and friends
Overall satisfaction with the UK as a provider of tertiary education
Purchase intention
Likelihood of pursuing tertiary education
in the UK in the next 5 years
Intention to study
The final structural model after re-specification is presented in Figure 2. The data fitted the model well (X2(61)
= 97.97, p = .002), fit indices (GFI = .967, AGFI = .950, CFI = .963 and TLI = .953, RMSEA = .037, Hoe