The Theoretical Analysis of the Allocation of Family Control Rights B Oc17 2014 | Page 4

J. Cai, T. Loo

H1: Image of the nation is a significant and positive predictor of image of education.
H2: Image of education is a significant and positive predictor of attitude towards education.
H3: Attitude towards education is a significant and positive predictor of intention to study in the host country.

4. Research Methodology
4.1. Sample
The context for our empirical study was the United Kingdom, which has a thriving international tertiary education industry. We chose China and India as the locations for our surveys because Chinese and Indian students
are major consumers of British tertiary education. With a headcount of 66,050 in the academic year 2011/2012,
Chinese students represented the largest student min