2 ) Estee Lauder
Estee Lauder is the second on the list with $ 34.6 Billion Market Value . The American cosmetics giant enjoys reputed and divers portfolio of makeup , skincare , fragrance and hair care products . The company is a manufacturer , marketer and distributer of prestigious department stores all around the globe . Headquartered in Midtown Manhattan , the Estée Lauder Companies Inc . is an American manufacturer and marketer of prestige skincare , makeup , fragrance and hair care products . The company owns a diverse portfolio of labels , distributed internationally in upmarket department stores . It takes a win at localizing the products to suit customized needs of the market niches being targeted . To compete with established local players and land on the top of the list is an achievement that Estee Lauder has earned with incredible and relentless investment in technology and market research .