10) Dove
This Unilever owned brand can almost be found in every household. With $ 4104 Million market worth, the brand has positioned itself in the category of mild skin and hair care beauty products. It offers wide range of personal care products that are not really makeup oriented. With the Real Beauty Campaigns all around the world, Dove touches the emotional nodes of the customers and is setting realistic beauty standards for millions of people. Dove has given definition to beauty that no other brand ever dared portraying. Dove’ s appeal to shut down the fake beauty standards and embracing the real beauty has been very popular amongst masses, giving the brand the height it deserves.