10 ) Dove
This Unilever owned brand can almost be found in every household . With $ 4104 Million market worth , the brand has positioned itself in the category of mild skin and hair care beauty products . It offers wide range of personal care products that are not really makeup oriented . With the Real Beauty Campaigns all around the world , Dove touches the emotional nodes of the customers and is setting realistic beauty standards for millions of people . Dove has given definition to beauty that no other brand ever dared portraying . Dove ’ s appeal to shut down the fake beauty standards and embracing the real beauty has been very popular amongst masses , giving the brand the height it deserves .