BEHIND THE SCENES
Pulling together a prestigious event like the World Business Forum is a huge but rewarding job. Hayden Jeffreys, Wobi Australia's marketing manager, is on the team that does just that. He told us what we can expect this year.
Hayden with Wobi general manager Malisa Mlinaric.
What's your role with Wobi?
I manage the marketing of the event, form partnerships and manage our delegate sales team. This year we are celebrating our fifth edition of the World Business Forum Sydney and I have had the privilege of being with the company through the entire journey. I started here after completing my bachelor degree and have since worked my way up to where I am today.
Who have been the most inspiring speakers in past years?
We have had many inspiring speakers over the years, however a personal stand out for me was meeting and listening to Sir Richard Branson! Other inspiring speakers over the years have been Michael Porter, George Kohlrieser, Rachel Botsman, Mohan Sawhney, and Daniel Goleman.
What can delegates expect from this year’s World Business Forum?
We have another amazing program for this special fifth edition. Our global thought leaders and business icons will
focus on the issues most relevant for today’s leaders and businesspeople, stimulating new thinking and inspiring action. It also provides a unique networking environment to connect with like-minded professionals. At Wobi, what we hope for is that our delegates are able to take a few practical and inspiring ideas back to their organisation and make change! This year will focus on Humanification. Business is and always has been about people – employees, collaborators, customers, shareholders. We will be highlighting the idea that it's time for our organisations to become as creative, brave and resilient as the people that work for them.
What are your thoughts on the speakers?
Once again, this year's speakers will offer a wide breadth of business topics that are relevant to any business leader or manager. Some personal stand outs for me are Sir Ken Robinson who will be very engaging as he discusses why creativity and imagination are more important than ever before, Rachel
Botsman who will cover the new rules of trust in the digital age and Alan Mulally who will discuss ways we can communicate an inspiring vision that will unite and focus our people.
And on collaborating with Symes Group?
Wobi have had a strong relationship with Jessica and Symes Group over the past couple of years and it continues to be a pleasure working together.
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