The SweetLyfe Magazines The SweetLyfe Mag Issue 1 | Page 70

her business. She also started her own mail order business to keep up with the booming business, placing her daughter A’Lelia Walker in charge of it.

While her daughter Lelia (later known as A'Lelia Walker) ran the mail order business from Denver, Madam Walker and her husband traveled throughout the southern and eastern states. They settled in Pittsburgh in 1908 and opened Lelia College to train "hair culturists." In 1910 Walker moved to Indianapolis where she established her headquarters and built a factory, hair salon, and beauty school to train her sales agents. She later added a laboratory to help with research.[1] Sarah, now known as Madam C. J. Walker, was becoming very successful. Her business market expanded beyond the United States to Cuba, Jamaica, Haiti, Panama, and Costa Rica.

She began to teach and train other black women in women's independence, budgeting, and grooming in order to help them build their own businesses. She also gave lectures on political, economic and social issues at conventions sponsored by powerful black institutions. In 1917 she started the Walker Hair Culturists Union of America convention, which ended up being the first national meeting of American women brought together to discuss business and commerce. She got involved in political matters, joining the executive committee of the Silent Protest Parade. It was a public demonstration of more than 8,000 African Americans to protest a riot that killed 39 African Americans.

After the Silent Protest Parade, she joined leaders of the National Association for the Advancement of Colored People (NAACP) in their efforts to support legislation to make lynching a federal crime. In 1918, at the biennial convention of the National Association of Colored Women (NACW), she was acknowledged for making the largest contribution to save the Anacostia (Washington, DC) house of abolitionist Frederick Douglass.