THE POWER OF PREFERENCE
HOW REGENERATIVE MEDIA CAN TRANSFORM OUR FUTURE
We stand at a pivotal moment in history — one where the media we consume is shaping not just our individual lives but the collective consciousness of our society . With the average adult consuming over 8 hours of media per day *, the stories we see , hear , and engage with profoundly impact our emotions , choices , and outlook on the future .
1 . According to Statista , American consumers spend around eight hours of their day with digital media alone .
2 . This is further corroborated by Oberlo ' s statistics , which project that US adults will spend seven hours and 58 minutes daily on digital media in 2025 .
3 . Additionally , when considering all forms of media consumption , including traditional formats , the average time spent is even higher . Marketing Charts reports that adults spent an average of 12 hours and 22 minutes per week watching TVconnected devices .
4 . Statista also indicates that the average daily time spent with major media formats reached 12 hours and 31 minutes in 2023 , with projections suggesting this will surpass 13 hours and 40 minutes by 2026 .