The Standardbred Connection January 2016

Each of these programs can benefit your program. Now that we’ve done an overview, lets go back and look at some specifics of Adwords. What are the qualifications? (as provided by Google, January 2016) • Begin by applying to Google for Nonprofits. • Hold valid charity status with the IRS. • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use. • Have a live website with substantial content. What are the limitiations? (as provided by Google, January 2016) • Your ads will be entirely text-based (no videos or images). • They’ll appear only on Google search results pages. • All campaigns must be keyword-targeted. • Your maximum cost-per-click (CPC) will be $2.00 USD. • You’ll receive $10,000 USD (up to $40,000 USD for Grantspro participants) of in-kind AdWords advertising each month. • Link your ads to one (and only one) website domain, which should be the same one that was approved in your initial application. • Actively manage your AdWords account by logging in once a month and making at least one change to your account every 90 days. • Your ads and keywords should match your organization’s programs and services. • Strictly commercial advertising is prohibited. If you’re promoting products or services, 100% of the proceeds must go directly to supporting your program. • Your ads must not link to pages that are primarily composed of links to other websites. • Your ads may not offer financial products (like mortgages or credit cards), nor can they request donations of cars, boats, or other property. • Your site can’t display Google AdSense ads or affiliate advertising links. If you find this all a bit confusing, don’t worry. There are people that you can hire to do this for you or if you’d like to do it yourself, Google does provide a wide varity of training matierals for free. While it seems to be good to be true - free money, free training - Google really does want to give you $10,000. e ***** Editor’s Note: In the interest of full disclosure, working with websites, social media and Adwords is what I do when I’m not being the editor of The Standardbred Connection. I really believe that using this $10,000 a month can raise awareness of Standardbreds as pleasure horses. If you would like to further explore the program for your non-profit I’d be happy to talk to you about it. You can reach me at 412-496-1750 or via my business site at www.TheVirtualWriter.net. - Kathleen Haak SPHO Ohio Tack Swap Saturday, April 16th 10:00 am - 4:00 pm Franklin County Fairgrounds Burke Building Booths Available. For more information contact : Donna Herriot @ 740-816-2838

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