The Spotlight issue 1 The Spotlight Magazine Fall /Winter 2014 | Page 13

Hello, my name is Yurimara. I am the founder and organiser of an IMVU group called "Zenith." Zenith was originally a fee-based PR company that I started that had various 'divisions' that revolved around the skills and services that I was able to provide. (Namely, writing, dancing, organising fashion shows, model management and so forth as a “Jill-of-All-Trades.) The company never got off the ground so I re-vamped it completely but made the critical decision to retain the name, as I wanted the name to carry the new-and-improved project forward.

Zenith works on four levels.

1.) “Zenith” is, in fact, my Weebly blog that features articles, reviews and discusses projects that I'm working on. The blogging section is called "Jill Blogs." The IMVU site (also “Zenith”) exists to host a link to that blog...

2.) Networking site: I decided to open up the IMVU site to other people. Zenith is a D.I.Y. (Do It Yourself) networking site. Members are free to share their ventures and projects with other members and ask for assistance or collaborate. We also host competitions with the aim of getting our members exposure in the wider IMVU community.

3.) Advertising: Zenith features free advertising space. We get our members to post their ads (with LINKS!) The Zenith team then circulates the thread links on The Pulse. We also take ads and their links and circulate them on Facebook.

4.) Directory: Last of all, but not least, we are a directory and a ‘links-hub’. We provide alphabetical and group listings of all our members with links to group pages, sites, catalogues, businesses and contact addresses of those who choose to officially join our listing. Our members are categorised or grouped according to their talents, services or ventures. We are diverse. Charities sit alongside businesses. Magazines and videography companies mingle. Developers and dancers comfortable co-exist, while models and agencies, DJs, graphic artists and teachers are all welcome to offer services and share their talent. We also have room for customers and fans.

The 'price', in turn, is that you create a "profile" on our site and credit us if you advertise or network successfully. Choose the group that best reflects what you do and simply tell us who you are, what you do and provide links, rates and contact details. We then add your name and details to our alphabetised directory so that people can look you up.