The SpecialMoms Parenting Magazine 4th Issue | Page 11

Network
to Promote
Your Business
When it comes to business opportunities, sometimes it’s not “what” you know but “who” you know. That is the
basis of networking – meeting others who might be able to help you sometime down the road. Here are some
ideas about networking when it comes to promoting your work from home business.

What Is Networking?
In simple terms, networking describes techniques used to meet others who are like-minded. For you, that would
be people who are also in business for themselves. It is not just making contact and handing out business cards,
but also forming lasting mutually beneficial relationships. To that end, showing interest in their enterprise is just
as important as them wanting to know more about you. Some relationships go beyond business and develop into
friendships over time through shared interests.

Ways to Network for Home-Based Businesses
• Be prepared – If it’s good enough for the boy scouts, then it’s good enough for business. Before heading

into a networking situation, practice a bit. Get used to the idea of small talk. Learn a little about the event
you are attending so that you can speak intelligently to others in the room. Always have a handful of business
cards on you at all times to pass along to new people.

• Find local business associations – Check with the Chamber of Commerce to find out about local

associations for home-based businesses. Get to know others who have started businesses. Pick their brains as
to what works and what doesn’t. Attend sponsored events and get the word out about your new enterprise.

• Attend conferences – Look online and see what types of events are going on for your type of business.

Conferences are places where business professionals can get together, discuss new policies and legislation and
share information. If you are a private detective, for instance, events on law enforcement, future of the business and others would be useful to you.

• Create social media profiles – Social media allows one to search globally for their target market. Creat-

ing profiles on Facebook and Twitter will foster interaction between you and your customers as well as update
the general public on what is new and happening in your company. For business professionals, there is also
LinkedIn, a social site that caters to those who want to network. You can link your other profiles to that one
so that people can check up on you before introducing themselves.

• Join forums – These can be found on social media sites as well as online home-based business sites. The key
to successful networking online is to participate. Don’t just read the comments, but post useful information
for others and really get involved. It is easy to spot a spammer who only talks about their accomplishments
and business happenings.

Networking is a two-way street. Show your support for others and they will reciprocate in kind, possibly with
advice and opportunities that open new doors for you. §

--Marla Murasko, SpecialMompreneurs.com

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