The SpecialMoms Parenting Magazine 2nd Issue | Page 13

Julie Cole of Mabel’s Labels

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Entrepreneurs face many struggles: funding,
financing, product development, marketing
– there are so many hurdles! For us, we were
bringing a product to market that basically didn’t
exist. Therefore, we had to come up with a great
mark eting plan that would let the market know
that they needed us. The good news is, once we
got our product out there, it was just a product
that made SO much sense to families.

Tell us what a typical day looks like in
your life.
There is no typical day! With the kids now all in
school: Kindergarten, Grades 2, 3, 6, 7, 8, I get
them out the door at 7:45am. My work day can
be done from home sometimes, many days I’m
at the office in meetings and at other times I’m
speaking or conducting interviews. It’s a busy
life, but I wouldn’t trade it for anything.

How do you balance work and family
life?
I use a lot of strategies around my own
productivity. I use technology to help me stay
organized and connected to the office when I’m

facebook

“

It ’s a
busy life ,
but I
wouldn’t
trade
it for
anything.

home, and home when I’m at the office. I feel like
I do a decent job of balancing, and if something
feels like it’s off balance, I quite simply make a
change!I don’t get a whole lot of sleep and there
are no trips to the spa for this mama, but I’m OK
with that. Plenty of time for that stuff later.

Do you have any awards that you want
to share?
I’m very proud of the many business awards
we’ve won at Mabel’s Labels. I was recently
awarded the MomFirst award at the Marketing
to Moms conference.

What motivates you?
I have many motivators – my kids, my business
partners, my staff and my ambition!

What do you see in the future for your
business?
I look forward to a bright future for Mabel’s
Labels! We have plans to roll out new products
to new markets and expand our retail presence.
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