The Specialist Forum Volume 13 No 11 November 2013 | Page 52

ADVERTORIAL

Scientifically proven: sun care
that protects the skin’s DNA
New Eucerin® Sun
The new Eucerin sun face care formulation delivers effective protection
against UV radiation, but also strengthens skin´s own cell protection
and DNA repair mechanisms for comprehensive daily protection
against the harmful effects of the sun.
Dr Alexander Filbry, Lab Manager of Product Development DermoCosmetics at Beiersdorf, explains: “Every time we excessively expose
our skin to UV radiation, our skin´s DNA is damaged which translates
into loss of elasticity and collagen, appearance of wrinkles, age spots
and rough skin. The use of adequate sun protection is very important,
however even the best sun protection can let UV rays pass which can
induce cell damage in the deeper layers of the skin.“
In the process of improving its sun face care formulation, Eucerin
has developed a more comprehensive protection against suninduced skin damage both in upper and deeper skin layers. The
highly effective photostable UVA and UVB filter system with tinosorb s
protects reliably against sunburn and is compliant with the European
Union recommendation.

Scientifically proven to strengthen skin’s
defence
The protection system goes one step further: The natural
glycyrrhetinic acid, which is obtained from a type of licorice root,
offers biological protection
from within. Scientific in
vivo studies conducted by
Beiersdorf have shown that
it significantly strengthens the
skin’s own defence system,
accelerates cell renewal and
supports the processes in the
body that repair sun-induced
damage to the skin.

The added licochalcone A, a
natural ingredient extracted from the
roots of glycyrrhiza inflata, acts as a
powerful antioxidant to protect skin
cells against sun induced damage
caused by free radicals.

Light-feeling Eucerin
sun formulation
Most consumers underestimate
the sun’s strength and do
not take adequate sun safety
measures on a daily basis. The
main reasons attributed to not
applying sunscreen daily are the
sticky feeling on the skin and the
white residue it leaves behind.
In most cases people are
only applying 30%-50% of the
amount of sunscreen that would
be necessary to achieve the SPF
stated on the packaging.
With skin cancer on the increase
in SA (it is estimated that ??R???C#?V??RFWfV????v??@??V??????6?WF?g&?6??F?P?6?6W"76?6?F????b4Gf?6W0?F?B6??7V?W'26??V?BvV"7V?67&VV??WfW'?F?F???W??6VB&V2?bF?R6????V?7W&??rF?BF?W???V??Vv???F?RWV6W&??7V?f?&?V?F???2&RW7V6????v?B??FW?GW&R??F?76V"V?6????F?F?R6????BF???B?VfR&V???B??v??FP?&W6?GVR?"w&V7?f????F?R?Wr7V?f6R7&V?R5bS??Bf6P?7V?f?V?B5bS?&R?GF?g???r?B?v?B??FV?f?"vV&??rV?FW ???R?W???v??6???F??W&&?P?F?RWV6W&??7V?f6R6&R&?GV7G2&RvFW"?&W6?7F?B?B6??P?v?F?&?fV?6???6??F?&??G?*( 2WfV???F??2V7?V??&??R6?????6V?6?F?fR6????BgFW"???"VV??r?B?6W"G&VF?V?B?F?Rf6P?f?V?B5bS??26???6??&?fV?6???F??W&&?R??6?RF?V?G2?WV6W&??7V??f?"&?G??Bf6P?(
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