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and muffins from a local coffee shop during their breaks , he bought all the muffins . Offering people with credentials one of his “ extra muffins ” is how he made his first sale for Marquis Jet . “ I literally controlled all the muffin inventory in Monterey , California ,” Jesse said . After people were told there were no muffins , Jesse stopped people as they left the coffee shop . “ I ’ d say , ‘ Sir , excuse me , I overheard , and I have an extra muffin . If you want it , I ’ m not going to have it ,’” Jesse said . The first man asked Jesse what he did , and when Jesse said he owned a jet company called Marquis Jet , it turned out that the man was in the market for a timeshare jet . “ When we wrote our business plan for Marquis Jet , nowhere in the business plan did it say , fly 16 hours , go to a coffee shop , and hope to land the customer ,” Jesse said . “ When you have a business , do whatever you can do to get there faster . That ’ s always been my attitude .”
3 . DO THE THREE-MINUTE MIRACLE EVERY DAY .
There are also a lot of calls and meetings you won ’ t get , so you need to plant a lot of seeds . “ I play the numbers game a little bit ,” Jesse said . “ I have something I do called the threeminute miracle where every day , I write a text , DM , or email to somebody . If you do it for 30 days , you ’ ll hit a hundred people . If you do it for a year , you ’ ll hit a thousand people . Not everyone ' s going to be your customer or best friend , but in the beginning , you need one person , one referral , one thing .”
4 . OPTIMIZE YOUR TIME .
After living in a monastery with eight monks , the biggest change for Jesse was his relationship with time . He explained that often when we think of relationships , we think of people , such as our relationship with our kids , our spouse , or our parents . But Jesse challenges [ us ] to think about relationships in terms of time and money . To illustrate , Jesse once asked a woman in the audience at a speaking engagement about her parents . He discovered she lives in Hawaii and her parents live in Vancouver , and that she visits her 80-year-old father once every other year . “ Let ’ s say he lives to be 90 ,” Jesse said . “ You don ’ t have ten years . You have five visits . Once you start to look at life and opportunities like that , in moments and not time , you get a fundamental shift in how you want to spend your time and who you want to spend it with .”
5 . RAISE YOUR STANDARDS .
As a dreamer , Jesse believes that most people ’ s standards for their products and services aren ’ t high enough . “ I believe once you have your product and most people say , ‘ This is amazing !’ I immediately go to , ‘ How could it be ten times better ?’” Jesse said . “ Everything should be at an Olympic standard . My wife just made a product . Everybody in her company loved it . They had all these people working on it for five years . They did a fit test and then she put it on . Everyone is going crazy thinking this is going to revolutionize the industry , and she said , ‘ No , send it back to Italy .’ The standard must be high .”
6 . NEVER GIVE SELF-DOUBT A VOICE .
When he was training for the ultra-marathon , he learned to never verbalize pain or self-doubt and to build momentum through wins you create from positive self-talk . “ I wouldn ’ t make it a spoken word , because once you say it , it becomes a reality ,” he said . “ When running an ultra-marathon , you never say , ‘ I ’ m struggling ,’ you say , ‘ I feel great !’ You start to believe your own lie in those situations , and those small wins are really important to conquer self-doubt . Start to build a little momentum around little things . Selfdoubt , if you start saying I ’ m not good enough and actually believe it , you can ’ t possibly win . None of us can .”
7 . CREATE NO-LOSE SITUATIONS .
Jesse doesn ’ t use win-win situations , because while both people may win , they are not equal wins . Instead , he creates situations where there is no way the person could lose . Jesse was given the opportunity to buy four New York Yankees Legend tickets that cost $ 320,000 for the season at a time when he was in debt and had zero money . He had nothing to offer and was looking for something he could use to build relationships . He knew the tickets could do that for him and would pay for themselves 10 times over . He agreed to purchase the four New York Yankees Legend tickets and then convinced a friend to front him the money by creating a no-lose situation .
“ At that point in my life , I was making negative money ,” Jesse said . “ I made 20 grand , and I spent $ 25,000 on my credit card . I called the only guy I knew that could afford the tickets and was a huge Yankees fan . I said , ‘ Look , these seats are available . We ’ ll never have a chance for the rest of our lives to get them . If you lend me the money , I ' ll pay you back in two years with insane interest . And if I don ’ t , I ' ll sign the seats over to you . So , you ’ re either going to make a lot of money or you ’ re going to own the best seats in sports history .’ He did the deal . I met Jay-Z in a studio six months after I got the tickets . I knew he was a big Yankees fan . I never met him in my life . I told him about the tickets . We split the tickets and were partners in the tickets for ten years . Two years later , I started Marquis Jet . He ’ s doing a world tour . He needs an airplane . We flew his entire tour on Marquis Jet . It paid for all the seats right there .”
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