The Silicon Review - Best Business Review Magazine Super 30 Companies of the Year 2019 | Page 62

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Financial Services
Ant Financial
M
eeting the financial
demands of companies
is tough and especially
when they seek better access to
useful tagged with an affordable
product. It is also important to
obtain it through responsibility and
sustainability. This is where Ant
Financial saw an opportunity to
provide inclusive financial services
to the world. Founded back in
October 2014 (officially) but was
originated from the already existing
firm called Alipay that started
back in 2004. Ant Financial is on a
mission and is dedicated in creating
an open, shared credit system and
financial services platform through
technology innovations. Also, to
provide consumers and small
businesses with safe and convenient
inclusive financial services global.
Roadmap of the Firm
62
On 2005 Alipay’s “Online Inquiry
System” was launched, through
which users could seek help
from online customer service.
The Industrial and Commercial
Bank of China issued the Client
Transaction Trusteeship Report
for Alipay, making users feel safer
about Alipay’s management of
their transactions. Later the firm
announced the launch of the
“Internet Trust Scheme” on behalf of
its over 300,000 enterprise users
and 44 million individual users. The
AUGUST 2019
platform for utility payment (go.
alipay.com) was launched, allowing
Shanghai residents to pay their
water, electricity or telephone bills
online soon in the coming years.
Finally, Alipay announced the
formal launch of its mobile payment
service. That lead to the release of
the latest innovative product - quick
payment with credit card. Thus
making Alipay the first to receive
“The Payment Business License” from
the People’s Bank of China (also
called “payment license” by industry
insiders).
In 2013, Yu’eBao was officially
launched. Working with Tianhong
Asset Management, Alipay allows
users to buy wealth management
product, even if they only have RMB
1. Finally, in 2014, the small and
Micro Financial Services Company
was renamed Ant Financial Services
Group.
Ant Financial launched the “1212”
global shopping carnival soon after
that and later saw a US$4.5 billion
Series B fundraising. It also declared
international, rural and green
finance as its strategic focuses. Ant
Financial and the United Nations
Environment Programme (UNEP)
worked together to initiate the
Green Digital Finance Alliance
at the World Economic Forum in
Davos, Switzerland. This is the first
international alliance set up by
UNEP in cooperation with a Chinese
enterprise over the past 45 years
since its establishment.
The Company’s Culture
Customers first: Customers are
the number one priority.
Teamwork: Share responsibilities
and achievements together,
ordinary people can do
extraordinary things.
Embrace change: Be adaptable
and innovative.
Honesty: Be honest and
honourable in both words and
deeds.
Passion: Be optimistic and never
give up.
Professional dedication:
Be professional, dedicated and
constantly improving.
The Ant Financial Model
Ant Financial Services Group (“Ant
Financial”) believes the significance
of inclusive financial services lies in
providing equal access to financial
services for individuals and