The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 86

An Interview with Kristjan Novitski, Cash On Go Ltd
Founder: ‘Our Mission is to Provide UK Customers Easy to
Use Financial Services that Help Them Through their Real Life
Unexpected Situations and Cash Management Needs’
“We’re a FinTech company aiming to pioneer the modern financial world.”
B
ank leader, by and large,
saw the arrival of financial
technology companies as a
challenge. Lately, though, they’ve
started to see things differently.
Traditional bankers are becoming
increasingly open to the idea of
collaborating with FinTechs of
all types, with an eye towards
improving their own firms’ offerings
and accelerating growth.
The timing is right. As the lending
FinTech world enters a more
mature phase, FinTech leaders
are also looking beyond their own
organizational boundaries for new
ways to better the odds of their
companies’ long-term survival and
success.
In light of the foregoing, we’re
thrilled to present Cash On Go Ltd.
The company’s line of business
includes Federal Government and
federally-sponsored credit agencies
primarily engaged in guaranteeing,
insuring, or making loans.
Cash On Go was incorporated in
2010 and is headquartered in
London.
“
Kristjan Novitski, Cash
On Go Ltd Founder,
spoke exclusively to The
Silicon Review. Below is
an excerpt.
A company’s behavior is as
important as its economic
performance or the quality
of its products. How do you
interpret this saying?
I believe it’s true. Our company
is built on a 3E strategy –
Expectations, Exceeding, Experience
– this is what echoes through every
aspect of our activities and services.
Honesty and personal approach is
what makes us successful. We have
always been open and honest with
our customers and with each other.
We are a positively competitive
and very result-oriented small
team. Each member of the team
feels that their work matters and
what they do is constantly offering
new personal challenges and
developments. How could we be
the best for our customers, if we
were not offering a positive and
motivating environment for our
employees?
Our vision is to be a financial
services company that is
leading and profitable without
compromising our core values.
”
Building a culture of
sustainability inside
an organization is very
important to maintain a
reputation in the global
market. How is it true for
your company?
Our team is the heart of our
business–it is what everything is
built around. We owe every piece
of the success that Cash On Go has
had recently to the people that
have stood beside it through the
turbulences in the industry and
difficult times that we have had.
Our culture is built around caring,
ownership, and joy. Everyone in
our team is passionate as well as
concerned about the wellbeing of
the business. We care about our
customers, partners, and each
other. At the same time, we focus on
ideas and expect high output; we
get energy from the work-related
challenges and are nourished by
a balanced life. My role as the
leader is to make sure that we
have a destination and we are
constantly progressing towards that
destination.
What challenges did you face
in your initial years? What
can your peers learn from it?
It hasn’t been always easy and
smooth with Cash On Go. With
the first brand Peachy.co.uk we
started off with a “big bang”;
we grew by leaps and bounds.
In four years, we were standing
among the top seven best-known