The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 65

requirement. It was a great entry
point for us to portray our knowledge
and expertise, and to also have them
as a reference. We have succeeded
in meeting and exceeding their
expectations and we are still doing
business with them.
What challenges did you face
in your initial years?
Being mainly a service company, we
are dealing with non-tangible products.
The customer needed to be assured
that his selection of ZefSci will bring
the value and peace of mind he or she
is looking for. We needed to project
confidence and to make good on our
promises for fast and high-quality
growth service. We had to deliver at
all cost and no matter what backend
pain we had; enduring that was the
only option. Without an engaged
and committed team to this idea, we
wouldn’t have survived. Ultimately, our
front-end connection to the customers;
i.e., our field engineers had to be
the most responsive and technically
capable entities in this challenging
environment.
Is it true that striving for
both ‘ethics’ and ‘success’ in a
business is a tough feat?
We believe that ultimately when a
business is more concerned about
the success of its customers than
just realizing a quick profit, the
results are always positive for the
company. We know that the reward
we seek will ultimately come with
patience and perseverance and that
is why our goal is to have a long-term
relationship with our clients. This has
brought us reputation, steadiness, and
references. When you are building
such a relationship-based business like
ours, being ethical and trustworthy
is a key aspect of gaining the trust of
your customers. You want to be in a
situation where your customer does
not only look at the purely economic
aspect of the relationship but rather
considers and weighs the full aspect
of the relation, where ethics do play a
pivotal role. Hence, we pride ourselves
by always doing the right thing no
matter what it cost, and we are an
honest and unbiased adviser, purely
based on our know-how and expertise.
What is the global outreach
of ZefSci today?
Global outreach is important. We
believe that in today’s world, customers
are globally looking for the same thing.
This is why we identified India as the
next market for our services and have
opened an office in the Mumbai area
last year. The demand for healthcare
is raising there and local Pharma
companies and CROs are witnessing
increased demand. It is shaping up to
be a great market for us already.
In Canada, we have struck a deal
with Shimadzu Scientific to become
their official distributor for their
chromatography and mass spec
equipment, and the market is also
increasing due to stringent testing
requirements, notably in the legal
cannabis market there.
Where do you see you and
your company a couple of
years from now?
The market for testing is still
expanding at a very healthy rate (6 to
7% globally). Regulations are becoming
tougher and tougher, and the limits
of detection are been challenged all
the time. Therefore, we should expect
more technological advances in
terms of instrumentation, and more
demand for our services. We have a
good base now, and our expansion
through partnerships and adding
more geographies to our portfolio is
underway steadily. We have now direct
local service in Texas and Kansas.
The Mastermind
Dr. Zoubair El
Fallah, President:
Zoubair grew up in
northern Morocco and
was educated in France,
obtaining a bachelor’s
degree in chemistry
from the University of
Grenoble and a Ph.D. in
Analytical Chemistry from
the University of Pierre
& Marie Curie (Paris VI).
After his graduation in
1989, Dr. El Fallah moved
to the USA and was a
Post-doctoral fellow at the
University of TN-Knoxville
where he pursued
research in Preparative
Chromatography under
the late Prof. Georges
Guiochon. After few years
at Waters as a Sr. Scientist,
Dr. El Fallah established
the US operations of
LabMetrix Technologies, a
harmonized Multi-Vendor
compliance outfit, that
was sold to Perkin Elmer.
He has published several
papers in scientifically
peered journals and has
presented many of his
research contributions to
national and international
meetings dealing with
separation science and
chromatography.
SR
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