The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 46

Cover Story Revolutionizing Workforce C orporations large and small are dependent on customer satisfaction to drive revenue and brand reputation. As any organization grows, its offerings and clientele scale with it and throughout that maturation there is no more critical component than happy customers. Customer service has become an industry in itself with companies from every sector maintaining elaborate systems and processes to provide support to their customers. At a time when technology is advancing at an astounding rate and markets continue to fluctuate, the needs of the customer are a critical bellwether for forecasting profits. 46 With increased access to the internet, there are now various ways and means available for corporations to interact with and provide the necessary support to their customers. One of the most important aspects of efficient customer support is the provision of a contact center. Simply put, a contact center is an organization set up by corporations exclusively for the purpose of providing full-time support for their customers. Unlike call centers, contact centers provide omnichannel access allowing their customers to interact through multiple channels such as; phone calls, email, VOIP, messaging and others. ZOOM International is one of the world’s leading customer experience solution providers for contact centers. Simply put, it is an established market leader in helping organizations understand how their customers feel when utilizing their products or availing their services. With over 2200 customers & partners ranging from small businesses to Fortune 500 companies, ZOOM has helped its clients capture the pulse of the market, improve customer satisfaction and expand their own base of customers. ZOOM has an internal system developed for capturing and reacting to their own customers’ sentiment in near real time, using automated NPS surveys, analytics, workflow, notifications and customer experience processes to