The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 41

Glenn Woppman | A Formidable Leader Glenn Woppman serves customers by making sure that everyone at ASSET continually strives to increase customer satisfaction. He is in charge of new initiatives and stays close to the market by spending the majority of his time with customers, prospects, and the people working closest with them. Mr Woppman led the ASSET business at Texas Instruments before spinning ASSET out of TI in 1995. The original ASSET focus was boundary scan test and he led the company through its expansion and transition to a leader in embedded instrumentation. Mr Woppman holds an MBA from SMU and a BSIE from the University of South Florida. Glenn Woppman, President, CEO, & Chairman of the Board 1149.1/JTAG standard established in 1990. As systems manufacturers were moving to surface-mount packaging technologies and more density of functions on printed circuit boards, physical access for board test was becoming more and more difficult. Thus, the boundary-scan/JTAG standard defined an architecture to put IO cells in silicon at each pin to enable virtual access. This technology drove the need and opportunity for a new way to test using a software-based test tool running on a low-cost PC versus the traditional hardware-based solutions sold as capital equipment. As part of the TI semiconductor business, the ASSET team was able to do the missionary work to champion the standards adoption across the semiconductor industry. But once adopted, the advantage of being in TI became limiting since for the test product line to have a chance of success it had to work with the entire semiconductor industry. Thus, TI agreed to spin off ASSET into – ASSET: ‘The Boundary-Scan Company’. Boundary scan was widely adopted by the semiconductor industry in the second half of the 1990s. The major customers that took advantage of this new board test technology and tools were in the communications, defense/avionics, and computer systems segments. ASSET’s ScanWorks became the leading boundary-scan test and programming tool on the market supporting these three segments. The key test value ScanWorks delivers is high test coverage and robust diagnostics to the pin-level to find the fault. The key value from a device programming perspective is the ability to do in-system programming based on a standard, versus individual custom solutions. A standard way to do in-system programming enables a host of manufacturing process efficiencies in terms of re-programmability and just-in-time manufacturing changes that off-board or custom solutions cannot achieve. The company expanded its offerings over the years investing in new technologies built on the IEEE 1149.1/JTAG foundation. Examples of those investments include supporting IEEE 1149.6 to address AC-coupled differential signal testing; FPGA Fast Programming IP and tools to accelerate in-system programming; and Processor-based Functional Test and Programming technology to support at-speed testing to further expand the fault domain that can be covered. All these technologies are integrated into the ScanWorks test platform for ease- of-use and deployment. ASSET’s first acquisition was a company in Ireland that was focused on functional test through an IEEE 1149.1/JTAG-based debug port, which supported Intel