The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 100

T
Developing Apps that
Capture the Market
AppsChopper
he smartphone revolution
ushered in by Apple founder
Steve Jobs has now made it
crucial, decisive even for medium
and large sized companies to
have an app. Apps make it easier
for customers to operate and
the vendor to serve better. Any
corporation that caters to a vast
number of customers is infinitely
better off with a highly engaging
mobile application.
AppsChopper, a company based
in New York City, specializes in
developing apps for all kinds for
business requirements. Founded in
2011, it has a deep understanding
of the current market scenario and
delivers applications that are user-
friendly and cater custom business
needs.
Origin of Application
Development
The introduction of the iPhone
and the app store unveiled a
massive global market for mobile
applications for a plethora of uses,
thereby kick-starting a highly
competitive industry.
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Not wanting to miss out on the
opportunities, AppsChopper,
as a part of the larger Webby
Central LLC recognized globally
for web design/development, was
incorporated with the sole purpose
of tapping into the huge market
and capturing a significant space
in it. After an initial struggle for a
couple of years, the company has
been immensely successful with
applications being developed for
clients from an extremely diverse
range of industries that consists of
hospitality, fast food, socializing,
travel and living, entertainment,
shopping, e-learning and automobile
services to name a few. Moreover,
AppsChopper develops apps for
both the Android and iOS platforms.
Making forays into a rapidly growing
industry with major competitors
was not easy. Like all companies,
AppsChopper initially struggled
with hiring talent, managing
projects, delivery and most of all,
funding. The next was searching for
clients. In a densely crowded sector
such as application development,
this upcoming startup needed to
prove that it is more than just a
mere cut above the rest. For this to
be accomplished, utility, in addition
to interface had to be emphasized
upon for the simple reason that an
app is bound to fail if it is attractive
but not helpful and vice versa. As
more and more kinds of services
continued to be offered on the
internet, the company’s clients grew
in number and size.
Application Support
Service
Anyone who has ever used a mobile
application knows the importance
of application support services.
Majorly among them is the problem
of scaling. As an application grows
in popularity and usage, the
server traffic is bound to increase.
Moreover, it needs to be compatible
with a number of devices across
both Android and iOS platforms.
Any kind of improvising requires
timely updates and AppsChopper
takes care of it all. In addition to the
handling of the back-end operations,
this corporation provides
experienced developers only on
contract basis, who are responsible
for taking care of back-end needs
and work accordingly to deliver the
good outcomes.
Application Analytics
Service
Another major function that
AppsChopper provides is
application analytics. It is extremely
important for an internet services
company to analyze its usage
metrics. Analytics is an integral part
of every type of online marketplace.
Only after a careful assessment
of the app usage, type of users,
commonly used features, individual
user preferences, can service
providers improve their services
and bolster customer relationship.
Additionally, it is an excellent tool
to enhance customer retention by
allowing the company to deliver
tailor-made content that suits the
needs of individual customers.
AppsChopper provides top-notch
analytics services for companies