The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 61

“We truly want to work with our customers to
solve the cybersecurity challenges they face,
and our customers recognize this.”
cloud endpoint protection platforms
(EPP). The company is trusted by
more than 5,300 global customers,
including 35 of the Fortune 100.
Rising Above Challenges
During the early years, most
organizations were fine with a
“set it and forget it” security
approach, using legacy antivirus
software to stop attacks that
leveraged commodity malware.
It was difficult for businesses to
accept the inevitability of a data
breach, and early on, Carbon Black
encountered a lot of customers
that simply wanted to prevent
cyberattacks.
Today, a healthy security posture
requires capabilities for the full
lifecycle of an attack - prevention,
detection, response, and even
prediction. Over the last 15
years, the company has seen a
dramatic increase in volume and
sophistication of these attacks;
the adversary is consistently and
constantly evolving. As a result,
Carbon Black has adapted too.
The firm learned early on that its
customers are one of its biggest
assets. Every day they are on the
front lines of the security battle,
so it brings them into its innovation
process early and often.
It has become quite common for
a customer to come to Carbon
Black with a feature request that is
quickly built into its product and
rolled out to help hundreds of other
customers.
Traits of a Trustworthy
Company
Strong Company Culture:
Culture is the foundation of building
a successful company. Great
companies are built by great people
and teams, all operating within a
great culture. Carbon Black’s people
and teams are at the core of what
enables it to deliver on its vision,
build the products, market and
sell those products, service those
products, etc. Its culture is about
great teams working together,
passionately and transparently,
and with a belief in what they are
creating.
Customer-centric: Carbon Black
provides excellent service to over
5,300 customers and helps them
to stay better protected against
cyberattacks. What matters the
most is how its customers perceive
the company and proud to be called
a leader by some of the market’s
top industry analyst firms, and most
importantly by its customers. It is
working in tandem with them to
ensure they have the precise feature
sets they need to be successful with
their cybersecurity.
Ethics: Balancing ethics with
success is an absolute requirement
of succeeding in the cybersecurity
industry today. Ethics in
cybersecurity can be defined in a
number of ways. As data is valuable,
Carbon Black makes sure that
customers know precisely how the
data is being protected and that it
has their best intentions in mind
at all phases of its relationship
with them. This includes the sales
process, where it tries to be a
trusted advisor to them, and not
merely sell more software. “We want
to make sure the customer has the
right solution for their specific use
case. It all comes back to empowering
our customers to better protect them
from advanced cyberattacks - that’s
how we measure success,” says
Patrick Morley, President, and Chief
Executive Officer at Carbon Black.
Roadmap to Success
For far too long, the industry has
been playing a reactive game,
staying steps behind advancing
attackers as they evolve their tactics.
As per Carbon Black, the best way to
get ahead of attackers is through the
power of the cloud. The cloud gives
the company an unprecedented
compute and storage capabilities
that legacy endpoint security
platforms were constrained by,
making endpoint security stronger
than ever before.
Carbon Black delivers on its
promises and has done so
consistently for nearly 17 years.
There are too many vendors in the
market that are simply trying to
sell a point product to solve a single
problem. It has a deep heritage
of leadership and innovation
in multiple endpoint security
categories.
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