The Silicon Review - Best Business Review Magazine 50 Most Trustworthy Companies 2019 | Page 15

that I’m serving my customers and my
team. So every decision that we make,
we consider both groups of people.
What good would it be to make a
decision that’s in the best interest of
our employees but maybe isn’t in the
best interest of our customers or vice
versa?
Are there any factors that
have played key roles in
shaping your organization’s
road map?
Our company mission is ‘Empowering
Traders Daily’, so if it’s an
enhancement to the software, if it’s
something new that we’re coming
out with, an indicator, some sort of
technological advancement, we need
to make sure that at the end of it, our
customers are going to say, “That
helped me. I’m benefiting from that.”
If that’s not what we’re hearing, then
we’ve missed the mark and that’s not
the path that
we need to
continue
to pursue.
After
being in
business
since
1979,
we have a 40-year track record with
our customers; we really have a good
idea of what our customers need, what
they want, and what’s going to help
them take their trading and investing
to the next level. But we are also smart
enough to remember that we don’t
know everything, and we can still
learn from our customers.
Building a culture of
sustainability inside an
organization is very important
to maintain a reputation in
the global market. How is it
true for your company?
For us, our organizational culture
is paramount. We have eight core
values that we do not waiver from –
they drive our daily operations, our
hiring, and all of our interactions.
They include things like integrity,
passion, teamwork, innovation,
communication. We believe these are
non-negotiable qualities we believe
a company needs to be based on in
order for it to grow and be successful.
As a small company, we have the
luxury of keeping our eye on our
culture down to the last team member.
A lot of companies, especially larger
organizations, don’t or can’t invest in
their culture; we spend a lot of time
on it, and time is money – as you
know. We’ve been voted one of the
best places to work time and time
again, and that resonates with
our customers. Our commitment
to giving back is also equally as
important to our customers as it
is to us.
If you have to list five
factors that are your
biggest asset, what would
they be and why?
Lane Mendelsohn, President
Without a question, the number one
asset in our organization is our
people. We have a fantastic team.
We have people that really are
passionate, that are always innovating
and looking for ways to better serve
our customer base. We have a team
that embraces and lives our core
values.
Second is our technology. For over
40 years we have been refining and
perfecting the technology so that it
gives our customers an edge over the
competition.
Our third asset is the support we
provide to our customers and our
dedication to their success. We put
significant resources behind making
sure we’re there for them, we’re
helping them, and we’re serving them.
Their success ensures our success.
Fourth, as we discussed, is our culture.
We know that by being dedicated to
and maintaining our culture, we will
naturally ensure our success, be it
internal or external.
Finally, the fifth would be our core
values. When we do something we
know why we’re doing it and who
it’s going to benefit. That foundation
guides everything we do and it allows
us to make intelligent business
decisions.
Where do you see your
company a couple of years
from now?
We’ll continue to focus on AI
technology even more since it’s
bearing fruits for the industry we
serve. We’ll also continue to evolve
how we serve our customers while
maintaining our culture and positive
atmosphere of innovation.
That said, I expect our company to
grow by leaps and bounds in the years
to come. Equally as important, we will
continue to give back to worthwhile
non-profit organizations; we’ll
continue to do well and do good.
SR
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