The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 42

An Interview with Dicky Ying,
Mezzofy (Hong Kong) Limited Co-founder and CEO
‘We are the Digital Coupon Expert in the Region’
I
t is no secret that customers love
deals and discounts, and the
initiation of both smartphone
and tablet use has made coupon and
code usage so much more simple.
With no coupons to clip or no
emails to print out, customers can
simply take their mobile device to
a store, or enter a code online for a
great deal. It’s best not to approach
this method of marketing blindly,
however. A few simple strategies can
increase revenue while increasing
customer loyalty.
In view of the above-mentioned
scenario, we’re thrilled to present
Mezzofy (Hong Kong) Limited.
Mezzofy is the world’s first digital
coupon marketing and settlement
platform that disrupted the global
Retail and Supply Chain industry. It
provides a comprehensive Digital
Coupon platform for merchants
“We provide a
comprehensive
Digital Coupon
platform for
merchants to
create, distribute,
and redeem
coupons without
technical
or financial
barriers.”
to create, distribute, and redeem
coupons without technical or
financial barriers.
For SMBs, the company enables
Merchants to create and distribute
the digital coupon via various social
channels to reach their customers
in just three minutes or less without
any tool on the mobile app.
And for the enterprise, Mezzofy
has APIs ready for them to easily
integrate and adapt to use Digital
Coupon for their business. The
company also offers ‘Coupon
Solution Management System’ for the
enterprise to custom the process
flow and customisation for their
unique business lead.
Mezzofy was incorporated in 2014
and is headquartered in Hong Kong.
It has additional office locations in
Singapore, India, and Malaysia.
Dicky Ying, Mezzofy
(Hong Kong) Limited
Co-founder/CEO, spoke
exclusively to The Silicon
Review. Below is an
excerpt.
Where does your company
stand in the current market
scenario?
Mezzofy already has an established
foothold in the Asian coupon
market. In the past four years, it
has been invited to cooperate on a
series of cutting-edge projects with
a number of leading multi-national
corporations and institutions.
Underneath these project-based
platforms, the company has also
launched several platforms for
all and Mezzofy Merchant App
for coupon creation is one such
example. It is now listed on Google
Play and App Store. Mezzofy Coupon
platform is now used by merchants
worldwide to issue their own
coupons.
A startup may or may not
function as expected. It takes
everything to stand out and
compete in the business
world, was it same for your
company?
Mezzofy prides itself on its
simplicity and its ability to deliver
tangible benefits to all stakeholders:
• Brand owners gain access to
a much deeper network of
consumers
• Merchants benefit by being
able to create unlimited coupon
marketing campaigns, at lower
cost, with no need for technical
help
• Developers benefit by being
able to access to ready
coupon tool that can be easily
integrated with other solutions
• Marketers benefit by being able
to open up new channels for
Merchants to embark on various
coupon campaigns; and
• Consumers get access to
thousands of deals by receiving
the coupons and no need to
download any apps
As and when all stakeholders can
gain benefits from our platform, we