The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 25

Most Loved Beauty
retail cannot work that well in
India was busted by Nayar when
Nykaa turned out to become one
of the most loved and used e-retail
businesses in India. She had faith
in her idea and hence she ignored
everyone who was not convinced
enough and came up with a
business that broke all records of
being a successful startup venture.
Her passion, far-sighted vision,
and belief in the idea were all the
ingredients to successfully create
Nykaa.com.
How Nykaa became the market
leader and a preferred destination
for beauty and personal care needs
speaks volumes about perfect
business strategies. The company
guarantees 100% genuine products
which are well-priced. Focusing
on customers’ needs and working
closely with the trends and culture
in the make-up industry, it has
become a proud-seller offering a
comprehensive selection of makeup,
skincare, hair care, fragrances,
bath and body, luxury and wellness
products for women and men.
In today’s world where e-commerce
is such a booming sector, Nykaa is
not only giving a tough competition
by raising the bar but has also
reached to break even and is
gunning for IPO this year. Achieving
operational break even is a huge
thing considering the fact that even
the e-commerce biggie Flipkart is
still struggling to break even. On
one hand, where Nykaa is climbing
the stairs of success to prove its
worth and be a profitable business,
on the other hand, it is trying to
establish itself as a cosmetic and
personal care brand. The company
has launched many products for
makeup and wellness needs under
the label ‘Nykaa’. The company now
has its inventory spaces in Delhi
and Mumbai, 50,000 square feet
each and one in Bangalore that is
15,000 square feet.
Nykaa has hoisted its flag of
triumph in a very short span of
time. With more than 35,000
products and 400 curated brands,
Nykaa is one of the favorites of
all the fashion enthusiasts in
India. After all, our beauty is their
passion!
SR
JANUARY 2019
25