The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 21

Neeraj Sundarajoo
CEO
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experiences, styles, approaches
and ideas. We believe in doing
the right thing and know that
success cannot come at ‘any
cost’
Openness - We communicate,
contribute and collaborate
freely. We are open to new
ideas, people and work as a
team-sharing our ideas,
knowledge and skills. We
continually simplify and
improve processes and
procedures. We all share a
common goal of ensuring that
we have a positive and vibrant
work environment
Any company, big or small,
must have the sense of
authenticity and originality
to succeed. What do you
want to be, a leader or a
follower?
The F&B industry has traditionally
been manual and ‘conservative’
with respect to change. It has never
been better primed for disruption,
as operators seek to drive costs
Keith Tan
Chief Product Officer
down and to maximise revenues
whilst capturing the attention of
an increasingly demanding new
generation of diners. We
see ourselves as market disruptors
who want to drive the F&B
industry towards modernizing
their operations: from
front-of-house innovation and
back-kitchen productivity, to
using robotics and analytics to
drive workforce and supply chain
efficiency. We see ourselves as a
leader.
What kind of responses
have you received from
your users? How have they
motivated you to shape the
company’s growth?
The feedback from our users
has been enlightening and
encouraging and benefited our
product development immensely.
In the last two years, we have
enhanced our platform to
address more of our users’ pain
points based on their inputs.
Unsurprisingly, this has accelerated
the number of users on our
platform. Every note of appreciation
from our users is another mile
that we’ll go further to make our
platform experience better.
Our efforts have also been
recognized with several awards in
Singapore and overseas. The biggest
recognition we got was from IMDA
Singapore (Info-communications
Media Development Authority) as
they endorsed us to be the national
procurement platform for F&B
businesses in Singapore. Such
recognition reinforces the belief in
being able to achieve our goals.
What factors help your
company to compete on a
global platform?
We are driven by our vision to bring
digitalization to the F&B industry.
JANUARY 2019
21