The Silicon Review - Best Business Review Magazine 10 Best IT Services Companies 2019 | Page 8

IT Services
vs .
IT Consulting
Clearing the Clouds
of Confusion
IT Consulting
8
T
echnical jargons in
business domains such as
IT consulting, IT services,
and software consulting
are confusing and it is
difficult to tell where these begin
and end. When it comes to such
terminologies, it is surprisingly
vague considering an industry that
is based precisely on specifications,
patterns, and conditions. Often,
ambiguity in the offering statements
creates confusion and undefined
customer expectations. Hence,
providing a clear definition of the
offering is crucial in any business
model as it establishes necessary
competitive distinctions and helps
march 2019
set customer expectations and goals
clearly.
Let’s try to understand
in detail the difference
between IT Services and IT
Consulting:
IT Consulting: The job of an IT
consultant is to provide guidance
and advise organizations on how
to effectively utilize information
technology in achieving business
objectives. They provide guidance
to customers on their overall
IT strategies and the types of
technologies and functionalities
that are needed. Basically, it
includes everything under the sun:
guidance on process automation,
mobile security, or anything in
context to the customer’s IT and
business goals. “Consulting tells you
what and how to use something to
achieve what you are trying to do
better,” explains Priyaranjan Anand
Marathe, a technology analyst with a
leading US bank.
A consultant or a domain expert in
a particular area only knows what
features or functionalities to be
added to a product or service in a
particular business type, whereas
an IT service expert would know