Meanwhile Online events and FreshFace kept Inci gunning in
the online space and the web development team was slogging hard
to put up a comprehensive website that would attract outstation
crowd to the sands of Surathkal. TSM confirmed Family Cheese and
The F16’s for the Western Night, and we were making a bold move
by booking independent artists instead of tribute bands. Some of
us personally loved their music and F16 had been the background
music for many marketing proposals and mailers.
The initial plan was to flood the schedule with events just to
make the crowd feel that they were always missing something - an
attempt to reach the heights of Mood-I - and we did manage to succeed to an extent. Miss India Earth 2013 did bring smiles to all faces
and the Femina Miss Diva auditions were happening for the first
time in NITK. Water sports on the beach, Laser tag and War of the
DJs managed by professionals from Beatworx Bangalore brought
the zing factor to the fest. The revenue sources - workshops and
food stalls - had a different and eye-catching variety of things to
offer.
Inci Core: We thoroughly enjoyed the backstage photographs with Sobhita Dhulipala and other celebrities!
The best and easily the most enjoyable part this Incident was
organising the World Fest for the first time, where musicians, stage
artists and street performers from around the world performed
on every day of the fest. An idea that was born sometime over a
GNPD parantha led to a trip to Goa where the artists were successfully scouted and all the acts were finalised in less than a day in the
most economical fashion.
Inci Core: We sincerely hope you continue the World Fest
in the future editions of Incident!
The last leg of publicity had to happen in different places
around the state. Posters and fliers were shipped to Bangalore in
all possible modes. With less than a week left for the fest to begin,
focussed publicity for some of the events was our target. The idea
was to get maximum registrations for the fashion show and Miss
Diva auditions.
Less than seven days to go, and most of us started camping in
the Inci-adda (committee room) that was made cosy with new air
conditioners and high speed internet. Amidst all the GNPD paranthas and NC food we finalised printing orders for posters, selling
tickets on BookymyShow and HRC Bangalore. While the days were
spent in Mangalore collecting cheques, winding up the remaining
contacts, and booking flight tickets, the nights would just pass by in
the Inci-adda, reworking and allocating budget for the Inci events
schedule.
The website got a swanky new look a week before the fest and
the media and design team was having marathon sessions designing
banners, backdrops and other print material for the fest. We kept a
close watch on the number in bold on the last cell of the spreadsheet, the ‘Total Budget’ which was touching a massive 60 lakhs!
Even with record registrations and ear