The Seventh Kingdom: Is Technology Addiction Real Jan. 2015 | Page 41

DE-SIGN_PSY-CHO-LO-GY
The scientific study of the human mind and its
functions, especially those affecting behaviour
in a given context [i.e. design] (Short Oxford
English dictionary, 2007)

Design psychology is the reasoning behind
why humans fe el a specific way towards a
specific type of design. Different factors can
impact design i.e. form and colour can affect a
user’s mo od.

ABOUT
The layout of a qwerty keyboard is a
universal layout and allows “touch typing” for
faster completion of this report. Furthermore,
the user interface design in programs from
the same company i.e. Adobe, allows easier
navigation between programs for example,
editing photos for this report with Photoshop
and easily navigating through similar menus
to place the photo into InDesign.

CHAPTER THREE: DESIGN PSYCHOLOGY

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